Fashion Style You

IAMWHY clothing was started in 2003 by two surfers / skaters and their friends. Tossing around ideas for tee shirt designs, which quickly developed into a full clothing range.

IAMWHY naturally started to grow, with enthusiasm taking over and tee shirt designs taking root.

IAMWHY clothing collection includes mens T-shirts, mens long sleeve tops,  mens Hoodies,  womans T-shirts,  womans hoodies, and sunglasses.

Click here to view the IAMWHY collection.

Popularity: 6% [?]

Buz is based in Cornwall, and was established in 1986 by a guy called Jasper.

The brand grew over the next ten years, mainly by word of mouth, and is now a respected surf and street fashion label.

Sadly, Jasper passed away suddenly, and the Buz brand nearly died with him, however the brand has been re-launched in 2007 with a Mens and Ladies Spring/Summer range.

Buz clothing is about uniqueness, every item is designed by themselves, from scratch, so they can guarantee you won’t see the same t-shirt on the high street.

Click here to see the Buz range.

Popularity: 6% [?]

Everybody likes to wear jeans and there are a huge selection of styles to choose from.

Most people will just buy cheap jeans that are comfortable, however the market for high end designer jeans is increasing.  The following jeans range from £180 to £260 from designers such as Indigo Eccentrics, Juicy Culture, Alexander Mcqueen, PRPS, and Evisu.

Indigo Eccentrics dark denim jeans - £180

Juicy Couture charcoal wash lowrise relaxed fit jeans - £185.

McQ by Alexander Mcqueen jeans with repair pocket detail and cinch back - £205.

PRPS ”regular 5 pocket 13.5oz with studs” jeans - £260.

Evisu washed denim jeans - £285.

Popularity: 6% [?]

Canadian underwear company Ginch Gonch began life as fun protest against boring underwear, you won’t find any plain old grey or black shredies here.

Quality men’s and women’s underwear is the market that Ginch Gonch operate in, however every product has a fun factor.

All Ginch Gonch designs have a double entendre and cheeky strap line: “Tame Your Flame” in Firetrucks, “Pop-A-Wheelie” in Crotch Rockets, “Be Baaad” in Blue Bandana, “Harness Your Inner Outlaw” in Red Bandana, and “Get Fully Loaded” in Nice Guns. Ginch Gonch is all about fun, comfort, edgy expression, and freedom.

Ginch Gonch is sold in premium boutiques and department stores across the world these include the likes of Selfridges, Holt Renfrew and House of Fraser.

pictured: Grab your bulls brief by Ginch Gonch
More from Ginch Gonch.

Popularity: 6% [?]

Exclusive designer of clothing Evisu is the product of Japanese designer and jean genius Hidehiko Yamane, and is one of the most popular clothing brands.

The Evisu brand began in the 1980’s, whilst Yamene was looking for quality denim clothing to import from the US to Japan.

Yamene originally called his product jeans Evisu , after the buddhist god of prosperity and they were made in Osaka from pure American cotton. Today, each pair of Evisu jeans are made from 100% Japanese indigo dyed denim and features 23 details which make them unique.

The seagull logo for Evisu is reminiscent of the Golden Arches of Macdonalds - reflecting the oriental fascination with western globalisation, and is a designer brand that is instantly recognisable the world over.

Evisu also create a range of other clothing including shirts, t shirts, tailored shirts, polo shirts, track tops, cardigans, fleeces, parkas, hats, belts and bags.

Click here to see the collection.

Popularity: 6% [?]

Skateboarder and artist Johnny Schillereff first established the skateboard brand Underworld Element whilst studying at The Art Institute of Atlanta in 1992.

At the start Underworld Element was an aggressive anarchy skate brand with a gangster like vibe with ads featuring mug shots and guns.However Schilleref wasn’t happy with that direction, so he removed the word ‘Underworld’ from the name and chose a radically different direction for his skateboarding label, and the Element skate brand was born.

Elements logo is a white stick style tree inside a circle with a red background surrounded by the four elements of wind, water, fire and earth, emphasising the life of natural wood and being one with the skateboard.

Element have a large range of skate clothing such as T-shirts, shorts, jeans, hoodies and boardshorts.

Click here to view the Element collection.

Popularity: 6% [?]