Fashion Style You

Men’s Underwear specialist Dead Good Undies have just completed a photo shoot of the Impetus underwear collection 2007, here are a selection of Video’s from the photo shoot without any dubbed backing track so you can really get a feel for the banter that goes on during a shoot.

All the underwear and t-shirts shown in these videos will be available online, within the next 2 weeks, from Dead Good Undies, they are the only online retailer in the United Kingdom that supply Impetus fashion lines.

Click here to view the Impetus collection.

Popularity: 10% [?]

Burberry manufactures luxury clothing and other apparel, and is a top British fashion house.

Thomas Burberry a former draper’s apprentice founded Burberry in 1856 by opening his own store in Basingstoke, Hampshire, England as a 21-year-old.

The brand grew in popularity in the 1970’s with the British football casual cult, however more recently it has been associated with chavs and hooligans.

To make matters worse actress Danniella Westbrook made the brand a national joke when she was photographed with her young daughter wearing matching Burberry outfits.

In 1997 Rose Marie Bravo was made Chief Executive Officer to revitalise the brand and she brought in Kate Moss  to star in an advertising campaign, along with many new designs and products.

Click here to see the Burberry collection

Popularity: 8% [?]

René Lacoste was a famous French tennis player who won the 1927 U.S. Open championship, and he wore clothes that he created himself. A white, short-sleeve shirt made exclusively of a light knitted fabric called ‘jersey petit piqué’ that served to wick away moisture due to heat, was the very first version of performance clothing in sports.

In 1933 he retired from tennis and formed La Chemise Lacoste with André Gillier, the owner of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed with a crocodile logo embroidered on the chest. The American press had nicknamed Lacoste “the Alligator” because of a bet made about an alligator-skin suitcase.

In 1952 with the label expanding the shirts were exported to the United States and advertised as “the status symbol of the competent sportsman”.

Lacoste’s popularity continued to grow and a French designer Christophe Lemaire was hired to create a more modern, upscale look. In 2005, nearly fifty million Lacoste products were sold in over one hundred countries.

Click here to see the Lacoste range

Popularity: 25% [?]

Diesel was founded in 1978 by Renzo Rosso and his former boss Adriano Goldschmied (of the AG Jeans company).

The Italian designer clothing company target group is the lucrative 18 to 35 years old market, and they also have a kids and sportswear line.

The Diesel name is licensed to other companies to produce footwear, leather goods, eye wear, jewellery, and watches. However the main line is the selling of denim jeans produced in Italy.

Recently Diesel have concentrated on the youth market by sponsoring several projects such the Diesel-U-Music Contest, the Diesel Wall artistic programme, and marketing their clothing in video games.

Click here to see the Diesel Clothing range

Popularity: 13% [?]

The initial success of Hugo Boss was from their classical mens businesswear in the 1970’s.

The hugo brand was launched in 1993, with womenswear since the end of the 1990’s.

Today Hugo Boss is split into four independent lines targeting various needs.

Menswear is divided into the following lines; Boss Black is focused on elegant businesswear, Boss Orange is casualwear, Boss Green is performance sportswear. The womenswear is split into two with Boss Black redifing looks, and Boss Orange with hip and creative fashions.

Click here to see clothes by Hugo Boss.

Popularity: 8% [?]

Born in Hamburg in 1938, Karl Lagerfeld emigrated to Paris at the age of 14. He was to go on to become one of the most celebrated designers this century has seen.

In 1955, at the age of just 17, Lagerfeld was awarded a position at Pierre Balmain, after winning a competition sponsored by the International Wool Secretariat (the coat he had designed for the contest was later put into production by Balmain).

In 1958, he left to take up a job with Jean Patou, which gave him an invaluable knowledge of couture but apparently very little pleasure. After just one year, he quit to work as a freelance designer for such fashion houses as Krizia, Charles Jourdan and Valentino.

By 1964, he had grown so disillusioned with the world of haute couture that he left Paris altogether to study art in Italy.

In 1967, Lagerfeld returned to fashion, joining Fendi as a design consultant. In the 1970’s, however, his name was more closely associated with the house of Chloe, where he was given carte blanche to produce exquisite floaty and feminine ready-to-wear
collections which claimed to rival contemporary couture. His 1972 Deco collection, which consisted of black and white prints and cleverbias-cutting, brought him worldwide acclaim. He produced his last collection for Chloe - now designed by Phoebe Philo - in 1983 to move to Chanel (though he did return briefly in 1993, to replace outgoing designer Martine Sitbon).

At the same time as taking on the title of director of collections and ready-to-wear at Chanel, Lagerfeld launched his own-name label, now synonymous with strong tailoring, combining easy-to-wear cardigan jackets in his favourite bright colours and softly shaped knitwear to create what he describes as “intellectual sexiness”.

Meanwhile his designs for the super-chic French fashion house, a fusion of pre-war Chanel and contemporary trends, carried the label to the pinnacle of high fashion in the Eighties and Nineties. Notable moments of his career at Chanel include teaming the traditional box jacket with denim mini skirts in 1991, combining club-influenced black fishnet body-stockings with the traditional Chanel camellia placed cheekily over the breasts and matching hefty lace-up boots with flowing georgette skirts and leather
jackets.

By 1997, Vogue had crowned him the “unparalleled interpreter of the mood of the moment”. - vogue.com

Popularity: 16% [?]