In 2002 Irish retailer Avoca successfully launched its designer womens wear collection Avoca Anthology. In the subsequent five years Avoca Anthology has proved extremely popular and it is now sold by over 200 stockists outside of Ireland.
The leading United Kingdom fashion trade magazine, Drapers, recently named Avoca Anthology as one of the ten most popular boutique labels. Avoca plans continued expansion of the Anthology label and it will be introduced into new markets across mainland Europe.
