Founded in 1995, Base London spotted a niche for branded formal fashion footwear for the high street and promptly began to create such items to supply this niche. Before Base London, customers had the choice of either exclusive designer footwear or own label brands.
The brand was launched at the perfect time due to such men’s publications as FHM hitting shelves at around the same time giving them a huge stepping stone through which they could communicate with their target audience easily.
Since then, the Base London has expanded to include casual footwear style in the range and the company has earned a reputation for creating affordable footwear without compromising high quality.
Base London has also been nominated by the public several times for the Footwear Brand of the Year category in the FHM/Drapers Footwear Brand Awards and have won the award 3 times which is an accomplishment that has yet to be matched by another fashion brand.
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