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Berghaus the outdoor clothing and equipment company has signed an agreement that will see its products distributed throughout Korea.

The company from Sunderland has agreed a five year deal with E-Land Ltd, the fourth largest retailer in Korea who distribute goods in 4,000 stores throughout the country, if the project is a success there is the option to extend the arrangement for a further five years.

The agreement which begins on 1st January 2008 gives E-Land the exclusive right to license the Berghaus brand and distribute its products throughout Korea.

Richard Cotter, Berghaus brand president, said:

“I have regularly made it clear that Berghaus has an ambition to be one of the top five global outdoor brands.

“That is not idle talk and I believe that recent developments are further signs that we are confidently putting in place the building blocks to achieve these bold objectives.

“E-Land is a huge corporation and an organisation of enormous significance in Korea. The company has an enviable track record of delivering success in the market for its partners and this agreement will help promote Berghaus to the premier league of outdoor brands.”

More from the Berghaus Outdoor range.

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