Biba Clothing
Biba was created in the 1960’s by Barbara Hulanicki, working in partnership with her husband Stephen Fitz-Simon. The idea was to create garments to sell by mail order.
Their big break came when Felicity Green, Fashion Editor of the Daily Mirror, asked if Hulanicki would design something for a reader’s offer. The resulting pink gingham dress sold through the paper for 25 shillings, and immediately netted £14,000-worth of orders.
The early colours of the collection were often funeral-like with blackish browns, dark prunes, plus rust and blueberry hues. These were worn by celebrities such as fashion editor Molly Parkin, popstars Sonny and Cher, actress Julie Christie and model Twiggy.
The rise to fame came to an abrupt end and in Hulanicki and Fitz-Simon quit the business in 1975, and moved to Brazil.
Click here to see the Biba collection
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