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Uttam Direct www.uttamdirect.com is the official website of Uttam London and the place to buy Yumi and Uttam London clothing online.

Uttam London was established over a decade ago by Uttam Nepal, who in 1994 was selling Nepalese knitwear in London’s Camden Market. The growing market for hand-crafted ethnic clothing and bags made his products progressively more and more popular as the nineties drew to a close, enabling the Uttam London brand to grow considerably.

Vibrant colours, hand-stitched embroidery, and creative embellishments using beads, sequins and jewels, and became the company trademark, the entire range comprising of womenswear, childrenswear, and accessories soon started gaining orders from across the globe. This massive success ultimately led to the development of the Uttam Direct website, and the launch of the fashionable new Yumi label.

Uttam takes a lot of inspiration from eastern traditions and designs particularly from the founders native Nepal, as well as India, and Japan. Uttam Direct exclusively sell clothing and accessories by Uttam London and Yumi, and the designs are developed and produced by a specialist team skilled in techniques such as patchwork, tie-dye, appliqué, hand-stitched beading and embroidery, and printed knitwear, chiffons, and silks.

The Uttam Direct website is open 24/7.

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