Calvin Klein Clothing

December 15th, 2009

Calvin Klein Ltd was founded as a coat shop in the York Hotel in New York City in 1968 by Calvin Klein and his boyhood friend Barry Schwartz.

In 1969 the first Calvin Klein collection, a line of men’s and women’s coats was featured at the New York store of Bonwit Teller, this got the fledgling fashion label some much needed publicity. By 1971, classic blazers, lingerie and sportswear had been added to the growing women’s collection portfolio.

The company grew rapidly with over $100 million annual retail volume by 1977, a lot of this growth was due to licensing for cosmetics, jeans, and menswear. In 1978 the company claimed that 200,000 pairs of their jeans were sold in the first week they were on the market.

Brooke Shields featured in advertising for the company in the early eighties beginning with a 1980 jeans ad, Shields also modeled Klein underwear in a 1984 advertising campaign.

Successful advertising in the 1990′s for men’s underwear featuring pop singer “Marky Mark” Mark Wahlberg, has led to the underpants becoming generally known as “Calvins”.

The company took a bit of a down turn in the early 1990′s and almost faced bankruptcy in 1992 however Klein managed turn things back around and the profits grew throughout the later years of the 90s, largely due to the success of the popular underwear and fragrance lines, as well as the cK sportswear line.

In 2002 the company was acquired by shirt maker Phillips Van Heusen Corp for $400 million in cash, $30 million in stock plus licensing rights and royalties for the next 15 years with an estimated value of at least $200 million.

Browse the Calvin Klein Catalogue at Stylebop.

Calvin Klein Clothing

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