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Based in Stockholm Sweden, Acne Jeans is a leading denim brand, a division of the design company “Ambition to Create Novel Expressions” (ACNE). The Acne Jeans label was contrived in 1997 when ACNE produced a hundred pairs of jeans for distribution to friends, family and customers of the firm.

ACNE combines conceptual jean styling with a flexible wardrobe for both sexes, their men’s and women’s collections, range from basic cotton t shirts, to tailored jackets, deluxe accessories and shoes. Although all the collections take the form of a concept, each and every garment may be worn individually, mixed and matched with other brands and labels.

Sara Berman studied fashion design at Central St Martins College in London, and trained with Maria Grachvogel, her graduate collection was shown in the window at Fenwick’s in Bond Street and this really got her talents noticed.

In 1999 Sara took advantage of mother Hellene’s considerable business acumen and founded the Sara Berman label, the family affair was completed four years later when sister Aimee joined the fold.

The label has gone from strength to strength and can be found in over 60 outlets worldwide as well as online.

Born Karl Anderson, Jr. in 1959, the son of Joan Krystosek Kors of New York City, a former model. Michael Kors began his career in fashion at the age of 19, he studied fashion design at the Fashion Institute of Technology in New York and he was responsible for designing and merchandising a collection for the renowned boutique Lothar’s of New York.

Flush with the success of this initial collection, Kors decided to go it alone and in 1981 the Michael Kors label was formed, his first women’s collection was launched at Saks Fifth Avenue and Bergdorf Goodman.

Danish fashion designer Malene Birger is the creative force behind By Malene Birger and she owns 49% of the company.

Ms Birger’s strong sense of style and aesthetics coupled with her engaging somewhat tongue in cheek personality has made her a renowned figure on the worlds fashion stage.

Malene’s early design influences came from her grandmother, and her mother had a well honed fashion sense with a keen eye for the latest trends.

After serving an apprenticeship as a window stylist she went on to gain a degree at the acclaimed Denmarks Design School.

Our purses are emptier. That we can be certain of. The credit crunch has well and truly taken hold of British shoppers, with this years Christmas spending forecast estimated at 17.8 per cent less than last year according to moneysupermarket.com. However, it is not just the content of our clutches which has been influenced by the current financial climate, but their design itself. Fashion, like any other industry, has been hit hard in recent times, and has been whipping out marketing strategies left right and centre in order to sashay through them. And given its usual flighty, transient and whimsical nature, an ideology which holds little sway during times of recession; it has had to work even harder than most.

Sir Richard Francis Burton would certainly be shocked by this season’s Lurex wet-look bodycon trend. However he would probably be equally surprised by the revived prevalence of a trend he was much more familiar with: the Harem trouser. A curious choice for today’s modern and fashionable woman; the style connotes female subservience and harks back to a long lost period of demureness. The silhouette drifted in from the East during the late 1800’s following the trepidant voyages of Burton and others, and was subsequently promoted in Europe by the French designer Paul Poiret in 1908. The French fashion pioneer used it as inspiration for a rich collection of high-waisted gowns, turbans and brightly coloured overcoats in luxurious fabrics that epitomised the oriental vogue of the era. The premier of Leon Baskt’s Ballet Russes, held in London in 1911, also drew European attention to the Eastern silhouette; boasting costumes inspired by Persian dress. Slowly and surely, early nineteenth century European fashions were being charmed by the lull and sweet song of the East; the style broke free from English stuffiness and eluded to a far more seductive and exotic culture than our young demi-mondelles were accustomed to.