Fashion Style You

Beatrix Ong launched her first collection at London fashion week in 2002. She was an instant success leading to over 30 prestigious stockists worldwide selling her shoes.

Beatrix had started her fashion career by enrolling in Central St. Martins and London School of Communication in London, and later moving to New York to study at The Fashion Institute of Technology. Her big break came when she started designing for Jimmy Choo.

She finally went solo as she wanted to push the boundaries of shoe making and make shoes that ladies found comfortable during the day, but were special enough for them to carry on wearing in the evening.

Violette Shoes by Beatrix Ong are purple velvet open toe shoes. Shoes have purple satin bow detail at the front and a large floral style print in the velvet. Leather lining and soles.

Gaia Shoes by Beatrix Ong are black patent court shoes with pointed toe. Shoes have a 10.5cm slim heel and cut out detail at the front and back. Leather upper, lining and soles.

Click for more shoes by Beatrix Ong

Popularity: 2% [?]

The KangaROOS story started in 1979 when the company’s American founder, Bob Gamm, inspired by needing somewhere to put his keys and change while out jogging, designed a pair of trainers with small zipped pockets.

He called the trainers KangaROOS.

From the early origins as a running shoe, the KangaROOS brand has broadened it’s outlook and now includes not only active sports shoes but also sport lifestyle footwear.

The label is continually growing in overseas markets and is today sold in over 60 countries worldwide.

pictured:
Kangaroos - Bungee - White / Bronze /gold

See more from the KangaROOS Collection at Converse Footwear.

Popularity: 6% [?]

Vans have always been the bench mark for skate shoes, and these latest additions to the Vans collection have once again raised the bar.

Vans Widow Shoes have Nubuck Upper with Padded Tongue & Collar, Moulded EVA Sock Liner and Screen Printed Graphics, with Die Cut EVA Midsole and SBR Gum Rubber Outsole.

Vans Bearcat Shoes feature Suede and canvas upper, Double-stitched toecap, with Die cut EVA midsole.

Vans Classic Slip-On Pukas are the timeless untouched and untainted Vans Slip On.

Vans Girls Classic Slip-On - Multicolour Checkerboard have evolved from 41 years of style and innovation .

Click to see more Vans shoes

Popularity: 3% [?]

1st April, 1960, may seem a pretty inauspicious date however on this day the Dr Martens boot was born, from the unlikely alliance between a German inventor and a family of English footwear manufacturers.

The inventor Dr Maertens of Munich, Germany, had a garage full of inventions, including a revolutionary shoe sole almost literally made of air, the Griggs family from Northampton, England, had a long family tradition of manufacturing quality footwear. They came together via a classified advertisement in a magazine.

Together they took risks, they jointly designed and created a boot that was not only practical and hard-wearing, but also exceptionally comfortable, the design became a classic.

Postmen, factory workers and transport unions bought the boot by the thousand, then something incredible started to happen, they were joined by rejects, outcasts and rebels from the fringes of society.
Initially it was the working classes but before long everyone was clamoring for a pair of Docs, the boot for the masses.

In the early 1960s the skinhead subculture adopted the Dr Marten boot as a symbol of their movement.

Since these early beginnings Doctor Martens have continued to be associated with youth culture, mods, glam rockers, punks, ska, psychobillies, grebos, goths, industrialists, nu-metal, hardcore, straight-edge, grunge, Britpop.

Now as the new century is over two thirds of the way through its first decade the youth of today is less tribal, what you wear is now more of a statement than a way of life, tribal warfare on the streets between different factions is now thankfully a thing of the past.

In this new era where individuality is omnipotent there is still a place for Dr Martens, as today’s teenagers create their own style.

See more from the Dr Martens range at Converse Footwear.

Popularity: 2% [?]

SKECHERS USA, a world leader in the lifestyle footwear industry, announced yesterday that it is extending its sales and distribution operations in to China through a joint venture with Luen Thai Enterprises, a conglomerate based in Hong Kong with investments in various industries in Asia, North America and the Pacific Region, the joint venture will be known as SKECHERS China.
Over the coming 36 months, SKECHERS China is planning to open over 1200 retail outlets for the brand across China.

In addition to SKECHERS footwear, SKECHERS China are going to design and market a collection of SKECHERS-branded men’s and women’s fashionable active and leisure wear. The apparel, which is expected to reach market in 2009, will be designed as an extension of the footwear and should further grow the brand in China.

Willie Tan, CEO of Luen Thai Enterprises and SKECHERS China issued this statement:

“China’s share of the global footwear market is estimated at close to $9 billion for 2008 with this number increasing due to the growing middle class, SKECHERS is a famous global brand and there is a huge market segment in China waiting to be satisfied by SKECHERS’ trendy lifestyle footwear products. We expect to reach $10 to $15 million of sales by year-end 2008. We believe SKECHERS’ diverse offering of lifestyle footwear will be just what our target market is looking for and SKECHERS will be the leading lifestyle footwear brand in China.”

Michael Greenberg, president of SKECHERS and chairman of SKECHERS China added:

“To SKECHERS, China is a country of giant potential, 1.3 billion people, steady market growth and rapid retail growth. We see SKECHERS, a proven brand in hundreds of markets around the world, as ideal for China and ready to capitalize on the power of its population. And with Luen Thai Enterprises’ forward-looking management team, experience in the fashion supply chain and retail operations expertise, we believe it is the right company to help grow our business in China.”

The first shipments of SKECHERS product under the direction of SKECHERS China is planned for the Chinese New Year, February 2008. All of the SKECHERS lines will be represented, men, women and kids also including lifestyle sport, casual and molded footwear. The footwear will be supported by a vigorous advertising campaign that includes print, TV and point-of-purchase materials and displays.

See the SKECHERS Collection at Totally Shoes.

pictured: SKECHERS Bikers Derby
SKECHERS Cali Gear - Mens Orca

Popularity: 2% [?]

Dr Martens have always been associated with subcultures such as Punk, Rock, and Goth.

However Dr Martens shoes are very popular in the work place, and now a new collection of ladies winter boots have become very popular.

Dr Martens - Jenna Ankle Boot is a stylish ladies ankle boot with tasseled side zip for easy access, and a single fastening strap with snap closing. Made from soft, shiny leather with a Dr Martens logo embossed on heel. The boots are available in brown, black, charcoal, deep red and peanut.

Dr Martens - Jenna High Leg is a stylish high leg leather boot combining a side zip with a small heel, the ‘Jenna Boot’ oozes style as well as keeping your feet comfy with a Dr Martens Airwair sole. The boots are available in red, deep red, teal, brown, and black.

Dr Martens - Dana High Leg is a soft and comfortable high leg boot with a fleecy collar and deliciously warm lining. The Dr Martens Air Cushion sole has a chunky 5cm heel and the boot is kept snug by the zip at the rear and the two buckle straps. The boots are available in black and tan.

Click here for more details on Dr Martens

Popularity: 2% [?]