Fashion Style You

Diesel was founded in 1978 by Renzo Rosso and his former boss Adriano Goldschmied (of the AG Jeans company).

The Italian designer clothing company target group is the lucrative 18 to 35 years old market, and they also have a kids and sportswear line.

The Diesel name is licensed to other companies to produce footwear, leather goods, eye wear, jewellery, and watches. However the main line is the selling of denim jeans produced in Italy.

Recently Diesel have concentrated on the youth market by sponsoring several projects such the Diesel-U-Music Contest, the Diesel Wall artistic programme, and marketing their clothing in video games.

Click here to see the Diesel Clothing range

Popularity: 13% [?]

This entry was posted on Friday, September 28th, 2007 at 6:46 pm and is filed under Mens Clothing, Womens Clothing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.