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Founded in Japan in 1947 by K. K. Tsenumi, the Edwin company began designing and manufacturing jeans in 1961. Edwin’s Japanese selvage denim has been the bestselling jean brand in Japan since 1981 and is still influencing all the different fits and washes you see in fashion stores today.

Edwin have an international reputation for constant innovation and development new techniques and processes of manufacture, such revolutionary washing procedures and fabric development. The result of this process of constant improvement is that almost every new product that has been unveiled by Edwin over the last 4 decades has had a major impact not only on the denim industry, but also the waves have been felt by the wider fashion industry.

Back in the middle of the 1970’s Edwin introduced a new type of washing, “Old Wash”, which involves rubbing and scraping the material by hand, thus producing a worn out look that is still popular today.

They were also the first to come up with the Stone Wash process and a local abrasion technique, known internally as “Bomber”, which produces the natural aged look on jeans, many twenty-first century denim finishes across the industry are based on Bomber.

more from Edwin…

• DENIM Jeans WOMEN on YOOX.COM
  

  89.00 Yoox Denim cotton Stretch Straight leg Low waisted Coloured wash Button, zip fly closure Five pockets Small studs Rear logo Denim cotton Stretch Woven

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• DENIM Jeans MEN on YOOX.COM
  

  109.00 Yoox Denim cotton Boot cut Low waisted Dark wash Button, zip fly closure Five pockets Small studs Contrast stitched detailing Rear logo Denim cotton Woven

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• DENIM Jeans WOMEN on YOOX.COM
  

  75.00 Yoox Denim cotton Stretch Skinny Normal waisted Light wash Button, zip fly closure Five pockets Small studs Stitched trimmed Rear logo Denim cotton Stretch Woven

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• DENIM Jeans WOMEN on YOOX.COM
  

  70.00 Yoox Denim cotton Stretch Straight leg Normal waisted Coloured wash Button, zip fly closure Five pockets Small studs Rear logo Stitch detailing Denim cotton Stretch Woven

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• DENIM Jeans MEN on YOOX.COM
  

  39.00 Yoox Denim cotton Straight leg Low waisted Dark wash Button, zip fly closure Five pockets Small studs Stitch detailing Rear logo Denim cotton Woven

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• DENIM Jeans MEN on YOOX.COM
  

  55.00 Yoox Denim cotton Straight leg Normal waisted Coloured wash Button closing Five pockets Small studs Contrast stitched detailing Rear logo Denim cotton Woven

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• TOPWEAR Short sleeve t-shirts MEN on YOOX.COM
  

  25.00 Yoox Jersey Logo details Detailed print Jersey Woven

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• DENIM Jeans MEN on YOOX.COM
  

  95.00 Yoox Denim cotton Worn effect Straight leg Low waisted Light wash Small studs Stitch detailing Rear logo Denim cotton Worn effect Woven

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• DENIM Jeans WOMEN on YOOX.COM
  

  95.00 Yoox Denim cotton Straight leg Low waisted Dark wash Button, zip fly closure Five pockets Small studs Strap detailing Rear logo Denim cotton Woven

  More Details
  
  
• DENIM Jeans MEN on YOOX.COM
  

  55.00 Yoox Denim cotton Straight leg Low waisted Coloured wash Button closing Five pockets Small studs Stitch detailing Rear logo Denim cotton Woven

  More Details
  
  

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