Fashion Style You

Skateboarder and artist Johnny Schillereff first established the skateboard brand Underworld Element whilst studying at The Art Institute of Atlanta in 1992.

At the start Underworld Element was an aggressive anarchy skate brand with a gangster like vibe with ads featuring mug shots and guns.However Schilleref wasn’t happy with that direction, so he removed the word ‘Underworld’ from the name and chose a radically different direction for his skateboarding label, and the Element skate brand was born.

Elements logo is a white stick style tree inside a circle with a red background surrounded by the four elements of wind, water, fire and earth, emphasising the life of natural wood and being one with the skateboard.

Element have a large range of skate clothing such as T-shirts, shorts, jeans, hoodies and boardshorts.

Click here to view the Element collection.

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This entry was posted on Friday, July 27th, 2007 at 6:33 pm and is filed under Mens Clothing, Womens Clothing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.