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Exclusive designer of clothing Evisu is the product of Japanese designer and jean genius Hidehiko Yamane, and is one of the most popular clothing brands.

The Evisu brand began in the 1980’s, whilst Yamene was looking for quality denim clothing to import from the US to Japan.

Yamene originally called his product jeans Evisu , after the buddhist god of prosperity and they were made in Osaka from pure American cotton. Today, each pair of Evisu jeans are made from 100% Japanese indigo dyed denim and features 23 details which make them unique.

The seagull logo for Evisu is reminiscent of the Golden Arches of Macdonalds - reflecting the oriental fascination with western globalisation, and is a designer brand that is instantly recognisable the world over.

Evisu also create a range of other clothing including shirts, t shirts, tailored shirts, polo shirts, track tops, cardigans, fleeces, parkas, hats, belts and bags.

Click here to see the collection.

Popularity: 8% [?]

This entry was posted on Saturday, July 28th, 2007 at 7:57 am and is filed under Mens Clothing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.