Firetrap have launched their new Spring Summer Collection 2010 online.

For SS10 Firetrap’s women’s collection explores a world of contrast – lost and found: the age of salvation. Firetrap’s new-found aggressive, London attitude is softened slightly for summertime with garments loved and laundered rather than distressed and destroyed. Perfect for the beautiful and the damned, the SS10 collection is a day-to-night, night-to-day wardrobe of layered contradiction.
Firetrap’s SS10 men’s collection discovers a ‘mix and match’ approach where Firetrap’s attitude explores the darker, more acerbic elements of Rock n’ Roll fused with the confident use of bold colours. 80’s inspired asymmetric colour-blocks clash with classic prints to create contrast while collegiate embroideries create a unique fusion of Rock n’ Roll and sportswear.