Fred Perry was born in Stockport, Cheshire, England. Perry was a table tennis world champion before taking up tennis at the age of 18. He was the first player to win all four Grand Slam singles titles and is currently the youngest player to have achieved the Career Grand Slam. He is also the last British player to win the Wimbledon men’s singles title, winning it three times in a row which led him to become an English sports icon.
Perry was approached by Tibby Wegner and in 1952 the Fred Perry polo shirt was launched. The logo is a laurel which is based on the based on the old Wimbledon symbol, and was stitched into the fabric of the shirt instead of merely ironed on like the Lacoste logo.
The brand became hugely successful and over the years various cultures have attached themselves to it.