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Jeff Griffin started his own menswear label in 1993, and has a shop in London’s Portobello Road.

Griffin clothes are experimental, humorous and hardy. They include moulded hoods, adjustable features, upside down coats, travel pods and sleeping bag coats. The inspirations for these designs comes from Hugh Hefner, gypsies and geometry.

Griffin doesn’t launch two completely new collections each year, instead it creates key garments – like the legendary sleeping bag coat – and refines them across a few seasons.

As Jeff sees it: “Once you have developed something why get rid of it? And you can always improve things – the sleeping bag coat moved on and then became the Travel Pod, which was a bit more futuristic.”

There is no fixed Griffin logo and the name never appears on the outside of garments, however Griffin collections are splattered with military references.

Click here to see the Griffin collection.

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