Now is your chance to dress like Cheryl Cole, the Geordie lass is partnering up with ASOS to sell twenty different outfits in an online auction to raise money for charity. The sale will start on Monday the 13th June and comes after Cheryl set up her own charity earlier this year in association with the Prince’s Trust.
“As we are still in the early planning stages for my Foundation, we’re still working out what the fund-raising event will be however, when I was clearing out my wardrobe it occurred to me that the clothes I was bagging up for charity could now benefit my own charity which is really how the idea for the clothes auction started.”
Rumours are that the pieces will sell for much more than their original retail value, especially after the recent controversy surrounding Cheryl’s sudden exit from the X-Factor last month.
The Cheryl Cole Foundation (original!) will support projects in the North East, spearheaded by the Princes Trust. It is raising funds to help disadvantaged youths from the region in which Cheryl was born.
The auction will be launched on Monday will ten looks being released followed by one new release each week day of the sale. ASOS Marketplace are running a “lowest unique bid” auction – the lowest unmatched bid received (per item of clothing) will win the auction for that individual piece and all proceeds raised through the clothes auction will be completely matched by ASOS to double the amount raised. The money will be donated, in full, to the Cheryl Cole Foundation and then distributed by the Princes Trust to the projects determined by the Foundation to be most in need of the financial support.
Some f the outfits include hand picked pieces by Cheryl from her own wardrobe – some of which created her most recognisable looks throughout her solo career. Three Herve Leger bandage dresses, the Philip Lim multi-colour playsuit Cheryl wore on X-Factor and a gorgeous plunging Roberto Cavalli dress.