Principles Clothing on eBay…
The demise of the Mosaic Fashions Group early in 2009 left Principles Clothing out on a limb, Aurora Fashions was established and they took over the majority of the Mosaic’s brands, unfortunately Principles was not included in the deal.
Debenhams, whose already ran Principles concessions, eventually acquired the Principles brand and most of the stock. The majority of the Principles stores are now closed and the brand has all but disappeared from the high street.
When shopping online you can still buy Principles Clothing at Debenhams however they seem to have a very limited selection.
However all is not lost, take a look at Principles Clothing on eBay when I looked just now they had almost 500 garments all BNWT (brand new with tags).