John Lewis have set in motion a brand new attempt to gain a major foothold in the United Kingdom fashion arena, however these new clothing ranges are not going to be available in the stores, the project is internet only.
On Monday 14th September John Lewis revealed its vamped up fashion website to the world www.johnlewis.com, with over 200 fashion and beauty brands including Lulu Guinness, Steve Madden, Belstaff, Lofli Jeans, Hudson Jeans, Elie Tahari, Mulberry, Avoca, Ralph Lauren, Orla Kiely, Paul & Joe Sister, Nicole Farhi, Paul Costelloe, Tanya Sarne for John Lewis and Les Petites.
It is predicted that the fashion website will boost John Lewis sales by around £70 million across the next two years.
The new site has a wide range of womenswear, menswear, accessories, childrenswear and beauty brands, almost double what was previously on offer.
Loving the new site, would still like to see a bit more option in tock on there though.