The Kew AW10 collection offers casual glamour in the form of silk printed dresses, chunky knits, dogtooth miniskirts and rich velvet dresses. Fast becoming the signature of the brand, the collection features contrasting textures in wearable, easy to layer styles to fit the day–to–day needs of the modern woman.
We start the season with a choice of two contrasting collections, the eclectic Bouvier – with an eclectic mix of strong feminine and graphic prints and textures – and the sharper Hepburn range – with clean lines, a touch of humour and sexiness brought out with signature wool flannels, soft check shirtings, dogtooth checks and melton coatings.
As Winter approaches the collections move on also with Bouvier flowing into its sister collection Vanessa – with arts and crafts abound in mixed patterns inspired by nature – and Hepburn is updated with new winter weights and product choices. The addition of the Isadora collection offers a capsule range of subtle winter pastels and feminine styles.
Kew’s AW10 accessories collection is comprehensive and has an emphasis on quality, design practicality and value. Boots this season are key. From smart, flat, knee high boots with equestrian inspired trims to more casual pull on styles in Kew’s signature washed leathers. Bags range from casual cross body satchels and spacious day totes to smarter shoulder bags catering for everyone and every use.

