Lastseason.com First With eCommerce Facebook Application
UK fashion website Lastseason.com has developed a Facebook e-commerce application, they are the first UK business to go down this route.
The Lastseason.com Facebook application allows users to see and buy what a friend wants through their Lastseason.com wishlist, the wishlist shows images of clothes that a Facebook user likes. Friends are able to click on an item and buy it as a gift.
Founder of Lastseason.com Stefano Passantino said:
“This is a really simple idea based on how people interact with each other, who hasn’t been in a situation of wanting buy something for someone but not knowing what they like? The norm is to find a roundabout way of asking, or asking a mutual friend. The Lastseason.com wishlist shows you want your friends already have their eye on. It’s a great example of how technology intersects with some aspect of human behaviour which then redefines the way that behaviour takes place - communication by texting is a good example.”
Facebook applications are little programs embedded within the site which users can use to do anything from quiz friends on their movie knowledge to play Scrabble.
In the past applications have not been direct e-commerce applications, this new approach to applications is expected to be the precursor to a seamless integration of commerce and business into social network sites.
Amazon launched a wishlist application last week.
Denver-based bSocial Networks Inc also last week released Market Lodge 2.0 - an application that lets members customise and host their own stores within Facebook. These individualised Facebook stores can be created in five minutes, the company claims.
Nick Boardman, the CEO of Rock Computers PLC who is backing Lastseason.com with a £1m investment, says:
“The great thing with the Lastseason.com application is that it taps into how people behave at several levels. There’s the idea of knowing what your friends like so it makes shopping for birthday and other presents easier, and then there’s other quirks of the human condition like admiring someone so much that you want to dress like them and buy all the same clothes they buy. On reflection, this sounds quite frightening! But I think you get the basic idea how the Lastseason.com wishlist is useful for people.”
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[...] a facebook application launched by Lastseason.com, as it is fashion related I wrote about it here Lastseason.com First With eCommerce Facebook Application, at present it is not an application that can be used as a revenue source by affiliates however I [...]
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