Fashion Style You

Three brothers Nitin Shah, Arun Shah and Milan Shah had a weekend road side stall located at Portabello Road Market, West London. Before the brand began Nitin Shah worked for a petrol station and was spotted by a man named Shantilal Parmar who ran a jeanswear business.

Shantilal Parmar took Nitin Shah on from the petrol station to work for him as a commissioned agent selling jeans. From these begingings and learning all about the jeanswear industry, fabrics, stitching, washes, packaging and marketing from Shantilal, Nitin and his three brothers started there own company Sholemay Ltd trading as Pepe Jeans.

Ultimately they sold the jeans on the stalls and to other retailers whom they knew.

Pepe Jeans is now one of the fastest growing denim and casual wear brands in Europe.

Click here to see the Pepe collection.

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This entry was posted on Sunday, August 12th, 2007 at 7:59 am and is filed under Mens Clothing, Womens Clothing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.