Po-Zu was founded by Sven Segal in 2006 and is a fantastically environmentally friendly brand which uses coconut husks in the construction of the soles of their shoes.
Also used in their shoe construction is natural rubber, natural latex, vegetable-tanned leather or organically grown unbleached hemp which is sourced from Ecolution in Romania. The soles feature a ‘butterfly suspension’ under the coconut and latex ‘mattress’ which helps to soften the impact of the wearer’s foot against the ground as does the ‘mattress’ between this suspension and the foot which, over time, molds itself to the wearer’s foot and also softens the impact caused by walking.
These shoes are without doubt, some of the most environmentally friendly on the market today and their unique soles allow the feet to breathe, and the unique stimulation caused by the husks of the coconut can be felt through the shoe promotes both good posture and relaxation. The name Po-Zu is Japanese for “Pause” and the shoes have a distinctly Japanese look to them. The shoes are produced in a factory in Portugal which is both ‘clean’ and ethical and With a non-toxic environment and wages which are 35% higher than the minimum wage it offers some of the best working conditions in Portugal to it’s workers who get the added benefit of a free doctor visiting the factory twice a week.
Po-Zu are quite simply a highly eco friendly brand which produces 99% biodegradable shoes and edible shoe cream which can also be used as a lip-balm, hair conditioner, massage oil, skin moisturiser and cooking oil.
You can buy Po Zu Shoes online at Pure Footwear
