Tesco could be opening further standalone F&F pop-up stores within the UK if the trial launched this week in London is a success.
The supermarket chain is going to asses enthusiasm for the pop up store which launched in London earlier this week; aiming to raise more awareness of the F&F label and range to London shoppers as well as encouraging Londoner to use the online clothing store.
Tesco Clothing online director, Emily Shamma, spoke at the launch of the first UK based F&F pop up shop in Covent Garden. “We never say never and things like this show that we’re testing out what we can do with the brand. It wouldn’t happen in the next couple of months but this is a trial and it will help us understand what we can and can’t do as well as what customers think of a product within different environments.”
Tesco currently have F&F stores in Poland, Czech Republic and Saudi Arabia and now the London based shop – which only allows shoppers to buy the products via iPads which are connected to the online platform or via smartphones and QR codes.
This pop up store also shows Tesco’s openness to testing new concepts as part of the strategy to improve the UK business and make it more relevant for the customers; the over all aim is to boost non-food sales.
