For Spring Summer 2010 Debenhams is delighted to announce the relaunch of Principles one of Britain’s biggest and best-loved brands back on the high street, with internationally renowned designer Ben de Lisi at the creative helm.
The collaboration was hugely anticipated by customers all over the UK, with Debenhams experiencing overwhelming customer demand for the brand’s return. Thousands of searches have been made on their website and store staff have been inundated with enquiries. There are approximately 5 million loyal Principles customers in the UK, so Principles by Ben de Lisi is finally a destination on the High Street for them to shop once again.
Under Ben’s creative direction, Debenhams is moving the brand back to what it is celebrated for; a timeless, modern collection with a designer twist aimed at the discerning fashion lover. The price position will be lower than before without compromising quality or style.
Distilling the essence of the Principles signature style, Ben has taken classic pieces and reworked them to create a collection of elegant day and weekend wear that can easily be dressed up for evening or worn in the office. A dominant monochrome and navy colour palette is punctuated with a bold injection of scarlet, electric blue and yellow.
Geometric stripes and kaleidoscopic prints are used playfully on softly structured tailoring, separates, shift dresses and dress cots. Star products include the classic belted tipped mac, cropped boxy jackets, pleated skirts cut just above the knee, and cool linen Capri pants.
Crisp cotton poplin shirts and loose fit silky tunics feature border prints and delicate appliqué florals.
The Principles by Ben de Lisi collection hit stores in February 2010 and comprises of 106 pieces of weekend, smart day, occasion and eveningwear as well as a comprehensive petite offering of 46 pieces, complimented with handbags and accessories.
See the range here…
- Petite light brown button stripe jumper
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28.00
Debenhams
This jumper from Principles Petite by Ben de Lisi features a white and light brown stripe design and a wide scoop neck. It has full length sleeves with double button cuffs and an asymmetric button placket.
- Orange large twist lock purse
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20.00
Debenhams
This orange leather-look ladies purse from Principles by Ben de Lisi is styled in grained leather-look material with a contrasting silver logo-debossed square twist lock. - Ivory belted slim leg trousers
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25.60
Debenhams
These ivory slim leg trousers come from the designer range from Principles by Ben de Lisi. These smart trousers have a zip fly fastening and a tan patent belted waist. - Shiny Gold Dome Ring
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9.60
Debenhams
Matching Items Available - Petite orange stretch cardigan
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22.40
Debenhams
This Principles Petite by Ben de Lisi cardigan features a comfortable stretch material with button fastening and two pockets on either side. - White two pocket cardigan
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22.40
Debenhams
This plain white cardigan from Principles by Ben de Lisi features a round neck, three quarter length sleeves and a chunky ribbed hem. This soft cardigan has silver rimmed buttoning and two button down pockets. - Black panelled shift dress
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32.00
Debenhams
This black panelled shift dress from Principles by Ben de Lisi features a round neck, panel detailing creating a shapely fit, back and side zip fastening and two zip pockets to the waist. - Navy floral print dress
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36.00
Debenhams
This lightweight navy dress from Principles by Ben de Lisi features a pink, white and tan floral printed design. It has a scoop neck, short frill sleeves and comes complete with a skinny waist belt. - Cerise block tunic dress
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28.00
Debenhams
This retro style, cerise block tunic dress from Principles by Ben de Lisi features a white, black and cerise block design, a boat neck and ¨ length sleeves. This soft touch tunic gives a drape fit that hangs beautifully over the silhouette. - Light yellow belted chinos
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25.60
Debenhams
These womens designer chinos from Ben de Lisi are styled with turned back cuffs and have two slanted pockets at the waist. These flat front trousers fasten with a zip fly and come with a white leather look waist belt.
