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SKECHERS USA, a world leader in the lifestyle footwear industry, announced yesterday that it is extending its sales and distribution operations in to China through a joint venture with Luen Thai Enterprises, a conglomerate based in Hong Kong with investments in various industries in Asia, North America and the Pacific Region, the joint venture will be known as SKECHERS China.
Over the coming 36 months, SKECHERS China is planning to open over 1200 retail outlets for the brand across China.

In addition to SKECHERS footwear, SKECHERS China are going to design and market a collection of SKECHERS-branded men’s and women’s fashionable active and leisure wear. The apparel, which is expected to reach market in 2009, will be designed as an extension of the footwear and should further grow the brand in China.

Willie Tan, CEO of Luen Thai Enterprises and SKECHERS China issued this statement:

“China’s share of the global footwear market is estimated at close to $9 billion for 2008 with this number increasing due to the growing middle class, SKECHERS is a famous global brand and there is a huge market segment in China waiting to be satisfied by SKECHERS’ trendy lifestyle footwear products. We expect to reach $10 to $15 million of sales by year-end 2008. We believe SKECHERS’ diverse offering of lifestyle footwear will be just what our target market is looking for and SKECHERS will be the leading lifestyle footwear brand in China.”

Michael Greenberg, president of SKECHERS and chairman of SKECHERS China added:

“To SKECHERS, China is a country of giant potential, 1.3 billion people, steady market growth and rapid retail growth. We see SKECHERS, a proven brand in hundreds of markets around the world, as ideal for China and ready to capitalize on the power of its population. And with Luen Thai Enterprises’ forward-looking management team, experience in the fashion supply chain and retail operations expertise, we believe it is the right company to help grow our business in China.”

The first shipments of SKECHERS product under the direction of SKECHERS China is planned for the Chinese New Year, February 2008. All of the SKECHERS lines will be represented, men, women and kids also including lifestyle sport, casual and molded footwear. The footwear will be supported by a vigorous advertising campaign that includes print, TV and point-of-purchase materials and displays.

See the SKECHERS Collection at Totally Shoes.

pictured: SKECHERS Bikers Derby
SKECHERS Cali Gear - Mens Orca

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This entry was posted on Wednesday, December 5th, 2007 at 6:46 am and is filed under Mens Shoes and Boots, Womens Shoes and Boots. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.