Loading ...Sloggi Underwear - mentionable unmentionables
Sloggi launched in 1978 with the slogan ‘the cotton revolution.’
Taking advantage of the change in attitudes, briefs no longer being ‘unmentionable’ Sloggi designed and manufactured smooth, soft, easy care briefs using a fabulous and innovative new cloth core spun cotton Lycra®.
Sloggi is now a worldwide household name and they boast the the best selling branded brief in the world, in a mere 25 years over 1 billion briefs have been sold in more than 30 countries.
The secret of Sloggi is indeed the fabric, fine combed cotton is wrapped around every single Lycra® thread hence the name core spun cotton Lycra®. Benefits to the wearer of this material include:
- Two way stretch for a fantastic fit
- Soft and comfortable against the skin
- Easy to care for - the Lycra® is protected by the cotton so maintains the shape of the brief even after constant washing.
In 1986, Sloggi made the bold move to extend it’s range to include Sloggi For Men.
Development and innovation at Sloggi is continual with new materials, designs and styles being explored and created on a regular basis.
pictured:
Sloggi sensual tai brief
Sloggi Active Long
BeCheeky and Dead Good Undies both feature Sloggi among their extensive lingerie and underwear collections.
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Tags: Sloggi, Sloggi Underwear