The SOS Jeans brand has its origins in the Orza Studio formerly in London’s Kings Road, which was where Pasquale Orza first started developing his various designs for the ladies jeans market.
In conjunction with Kahihara denim in Japan, Pasquale Orza developed Stretch Denim in 1978, which looks and feels just like authentic denim with vintage washes.
Since then Pasquale Orza has always experimented with and developed new and innovative fabrics for the female luxury jeans market.
One of the most dazzling additions that Orza has brought to the feminine jeans market in recent years is the development of the now famous SOS diamante button.
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