Ted Baker was founded in Glasgow in 1987 and since then has exploded as a high fashion brand for both men and women. In the
beginning it was a company creating shirts for men which is how it first began to gain popularity. Since the brand first began, Ted Baker has been focused on creating clothing which concentrates highly on aspects such as quality, attention to detail and the brand’s individual personality and sense of humour, for example the very first stores offered a laundry service for every shirt purchased which gained the brand the title of ‘No Ordinary Designer Label’.
The brand has never resorted to having some kind of advertising campaign (which is highly unusual for an international designer brand) and has remained the same as it was from the very start using word of mouth and out of the ordinary marketing such as giving away Paxo stuffing at Christmas or a can of chocolate bunny hotpot for Easter. Today the Ted Baker range includes Menswear, Womenswear, Global, Endurance, Accessories, Fragrance, Skinwear, Footwear, Eyewear and Watches. With a large number of stores in the UK and USA, a presence in many leading department stores and an easy to navigate web-based store, it is easy to buy Ted Baker clothing wherever you may be.
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