There’s nothing “pants” about Sloggi Pants apart from the fact that they produce great ones, the Sloggi brand has long been a household name synonymous with underclothing,when you look into their history it is clear why.
Despite only being introduced to the world in 1979, they have over 120 years experience, hence them becoming renowned worldwide for the lasting and easy care quality of their innovative ‘core spun’ fabrics, which has enabled them to produce finishes with cotton otherwise only achievable with micro-fibres.
Accordingly, Sloggi has acquired an enduring reputation for producing ladies and men’s underwear that is kind to the skin and offers a perfect fit, affectionately being tagged by the British as underwear that ‘fits like a glove’.
A few fascinating facts:
- Over 1 billion pairs have been produced in Sloggi’s history
- Each year Sloggi uses 10 million square feet of material (equal to about 1570 football pitches)
- Sloggi annually uses 40 million kilometres of thread, enough to stretch to the moon and back 12 times
- 70 million items are produced per year in 50 countries
- Annual production is equal to 21 jumbo jets
- Most popular colour is white
- Sloggi first to underwear brand to advertise on side of hot air balloon
- You can make 36,624 g-strings from the material of a hot air balloon
- A football pitch worth of cotton is used every 84 minutes
Of late, Sloggi has consciously moved towards producing many more fashion items to add to its collection and now has a strong dedicated following of not only the ladies lines, but also men’s.
Sloggi for Men has been a huge success since launching in 1986 and has seen many celebrities’ faces in Sloggi campaigns, such as Linford Christie and rugby player Ben Cohen, who have endorsed the quality, workmanship, and appeal of fashionable men’s underwear.
The new line of Sloggi for Men underwear is set to be as big an eye catcher as ever with some bold and stylish designs with attitude, which will be appearing throughout the year at Giggleberries.co.uk.
The first to arrive at Giggleberries is the bold and youthful Madison line in a stunning shiny silver grey that oozes attitude with its striking and deep waistband that has the Sloggi logo on it. Manufactured from 92% cotton modal and 8% elastane these have a sumptuous second skin feel to them and flat seams. A must for the modern man!
