Clothing chain USC owned by Sir Tom Hunter is to invest £4million converting its stores to predominantly target the menswear fashion market.
The company is planning to transform three stores in England and one in Scotland into what it is calling “male concept stores”.
USC also intends reducing the amount of women’s clothing in its other 53 stores to around half of what it currently stocks, with men’s fashion clothing and accessories likely to make up at least 75% of stocks.