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Victoria Beckham has been in London for the launch of her fashion label dVb in the United Kingdom.

dVb clothingand accessories was initially launched in the US in June and it has proved very successful.

The former Spice Girl officially opened the concession in Harrods that is specially dedicated her denim line.

Victoria Beckham explained what inspired her to create the collection.

“As the creative director of dVb I wanted to encapsulate all I have learnt over the past years, both from the experience I gained whilst designing signature ranges and from a consumer’s perspective as, like many women, I have been buying denim for years and feel confident that I know what makes a great pair,” she said.

“I’m delighted and excited to have the first dVb concession open in Harrods. It is a wonderful store with international appeal while retaining it’s strong English heritage, and it is its intrinsic link to London that offers such an intimacy to dvb opening there.”

The dVb range includes a collection of jeans with the DVB star design on the pocket and a range of Sunglasses.

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