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Back in 1985 two friends George Treves and Sean Thomas were spending the ski season in Val d’isere, loving this life in the French Alps and determined not to return to university if they could help it the pair began to sell t shirts in order to fund being out there, this was the beginning of the iconic brand White Stuff that we know and love.

The name came from a popular BBC2 drama of the time “Boys from the Black Stuff” written by Alan Bleasdale thus the company became “Boys from the White Stuff” because of the snow, later the name was shortened simply to “White Stuff”.

The clothing became extremely popular and soon the pair were making not only tees but also sweatshirts and fleeces and all manner of other mountainwear.

• CRIANZA NECKLACE
  

  19.95 White Stuff CRIANZA NECKLACE - SIZE(ONE SIZE) ; COLOUR(PURPLE)

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• PEARSON STRIPE KNIT
  

  45.00 White Stuff PEARSON STRIPE KNIT - SIZE(S) ; COLOUR(HIBISCUS)

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• HAPPY EVER AFTER DRESS
  

  45.00 White Stuff HAPPY EVER AFTER DRESS - SIZE(8) ; COLOUR(BLUSH)

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• PLAYFUL CROSSBODY
  

  39.95 White Stuff PLAYFUL CROSSBODY - SIZE(ONE SIZE) ; COLOUR(CHOCOLATE)

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• PATTERSON HOODY
  

  55.00 White Stuff PATTERSON HOODY - SIZE(8) ; COLOUR(DARK TEA)

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• EMBURY SHIRT
  

  37.50 White Stuff EMBURY SHIRT - SIZE(S) ; COLOUR(BLUEBIRD)

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• KUBU POLO
  

  32.50 White Stuff KUBU POLO - size(XL) ; colour(SHOALS BLUE)

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• GROVE LINEN SHIRT
  

  45.00 White Stuff GROVE LINEN SHIRT - SIZE(8) ; COLOUR(WHITE)

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• WEAR IT WELL KAFTAN
  

  45.00 White Stuff WEAR IT WELL KAFTAN - size(14) ; colour(DEWBERRY)

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• MAY-POLE SKIRT
  

  55.00 White Stuff MAY-POLE SKIRT - SIZE(8) ; COLOUR(LIGHT MIDNIGHT)

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The company really began to grow in 1991 when they opened the first White Stuff shop in London’s Northcote Road.

1993 saw the launch of their mail order catalogue and in 1996 the range expanded when the womenswear collection was added.

They are still growing and expanding year on year with currently 50 shops and a thriving internet business.

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